Case Study: How OWALA Elevated Their Brand with Custom Light Box Displays at the Ace Hardware Fall Convention

Client: OWALA
Event: Ace Hardware Fall Convention
Project: Custom Light Box Displays for a Competitive Trade Show Environment

The Challenge

In today’s fast-paced trade show and event landscape, standing out is more important than ever. For OWALA, a leading brand known for its innovative water bottles, visibility and engagement were key priorities at the Ace Hardware Fall Convention. With hundreds of booths competing for attention, they turned to Strike Visuals to create a custom event display that would both promote their products and reflect their brand identity.

OWALA purchased:

• Three 3x8 PVC Light Boxes – all custom branded to their logo, colors, and messaging.
  
  • Two of these light boxes included integrated shelving to showcase their product line of water bottles.
    
  • The third served as a striking branded backdrop to reinforce their presence on the show floor.
    

• One 6ft Stretch Table Cover – fully customized with OWALA’s branding, offering a professional counter space for product interaction and staff engagement.

This combination of illuminated displays and branded furnishings helped OWALA capture attention, promote their products, and create a memorable attendee experience.

Solution: Custom Light Box Displays

Why OWALA Chose Strike Visuals

OWALA partnered with Strike Visuals because we don’t just deliver products—we deliver solutions tailored to event success. Here’s what sets us apart:

• Custom Branding: Every light box and table cover was designed to match OWALA’s exact logos, colors, and style guidelines.
  
• Event Expertise: We understand the unique challenges of trade shows and design displays that maximize visibility and engagement.
  
• Durability & Portability: Our PVC light boxes are lightweight yet sturdy, making them easy to transport and set up while ensuring they’ll last for future events.
  
• Full-Service Support: From design to production, our team ensures the process is smooth, fast, and reliable.

Interested in find your best booth solution for your upcoming events? Contact us today to start designing your custom branded displays

The Power of Branded Light Box Displays

Light box displays are one of the most impactful tools for indoor trade shows and events. The PVC light boxes Strike Visuals provided for OWALA offered several benefits:

• High Visibility: The backlit design ensured OWALA’s booth was illuminated and eye-catching from across the convention hall.
  
• Product Promotion: With shelving built into two of the light boxes, OWALA seamlessly combined product display with brand messaging. Attendees could view, touch, and learn about OWALA’s water bottles directly within the branded environment.
  
• Professional Aesthetic: The clean, modern design of the displays aligned with OWALA’s brand identity, reinforcing their credibility as an innovative lifestyle brand.

The 6ft stretch table cover complemented the setup by giving staff a sleek, branded surface to interact with attendees, distribute marketing materials, and further promote the OWALA brand.

Download OWALA at Ace Hardware Fall Convention Case Study Blueprint

Results

Why Branded Displays Are Crucial at Trade Shows

At large conventions like Ace Hardware’s Fall event, branded displays serve as the first impression. A well-executed booth setup is not just about looking good—it’s about creating:

• Brand Recognition – ensuring your company is remembered long after attendees leave the show floor.
  
• Engagement Opportunities – providing spaces for conversation, product demonstrations, and hands-on interactions.
  
• Competitive Edge – standing out in a crowded marketplace where every booth is vying for attention.

For OWALA, their branded booth wasn’t just a display—it was a marketing tool that helped them communicate their value, showcase products, and connect with customers.

Strike Visuals: Your Partner for Branded Event Success

At Strike Visuals, we believe every event is an opportunity to elevate your brand. Whether it’s a trade show, convention, outdoor festival, or fundraising event, our mission is to make events easier, smoother, and more impactful for our clients.

From custom light boxes to tents, arches, inflatable furniture, flags, and backdrops, we provide a full suite of branded event displays designed to:

• Capture attention
  
• Create engagement opportunities
  
• Build lasting brand impressions

OWALA’s success at the Ace Hardware Fall Convention is just one example of how the right branded displays can transform an event's presence.

Ready to elevate your next event?

Partner with Strike Visuals and discover why leading brands like OWALA trust us to bring their vision to life.

Connect with us today to get started on your custom-branded displays.