Case Study: GT Bicycles' Event Activations with Strike Visuals

Client Overview

GT Bicycles, a renowned name in the cycling industry since the 1970s, specializes in a diverse range of bikes from BMX to mountain and gravel bikes. To effectively engage their audience and enhance brand visibility at key events, GT Bicycles has partnered with Strike Visuals to create a visually striking and functional event setup.

Challenge

With numerous events throughout the year, including major cycling festivals like Outerbike in Moab, GT Bicycles faced the challenge of standing out in a competitive environment. The brand needed a solution that would not only attract potential customers but also reflect their heritage and broad range of offerings.

Solution

GT Bicycles implemented a comprehensive setup using custom branded displays from Strike Visuals, which included:

• Three 10x10 Pop-Up Canopies: Ideal for smaller activations, providing shelter while prominently displaying the GT brand.
• One 10x20 Pop-Up Canopy: A larger structure to accommodate more visitors and create a central hub at events.
• Four 12ft Feather Flags: Placed strategically to draw attention from afar, enhancing visibility with dynamic movement.
• Three Canopy Half Walls and Three Full Walls: These elements created a more immersive environment, allowing GT Bicycles to establish a defined space that was both inviting and professional.
• One Custom Branded Table Cover: Enhancing the presentation at their booths, this helped maintain a cohesive brand image.

Implementation

During events like Outerbike, GT Bicycles set up their display with a focus on attracting both core riders and newcomers. The setup featured:

1. Eye-Catching Visuals: The bright, custom branding on the canopies and flags made the GT area easily recognizable amidst the festival atmosphere.
2. Organized Layout: The use of half and full walls allowed for a clean, organized environment, promoting a professional image that encouraged consumer interaction.
3. Comfort and Engagement: The canopies provided shade and shelter, making the booth a comfortable space for visitors to learn more about GT Bicycles’ offerings.

Results

Steve Spencer, Sports Marketing and Events Manager at GT Bicycles, noted the significant impact of their branded setup:

• Increased Visibility: The custom displays attracted more foot traffic, leading to higher engagement rates with attendees.
• Enhanced Brand Recognition: The cohesive and striking branding helped establish a strong first impression, essential for capturing the attention of potential customers.
• Positive Feedback: Attendees appreciated the organized and inviting space, which facilitated meaningful interactions with the GT team.

Conclusion

GT Bicycles' partnership with Strike Visuals has proven to be a key element in their event marketing strategy. The combination of high-quality, custom displays and a well-thought-out layout has not only elevated their presence at events but also reinforced their brand identity. As they continue to participate in various cycling festivals, the GT Bicycles team remains committed to delivering an engaging and memorable experience for all attendees, further solidifying their position in the cycling community.

"We've found having a well -branded setup is key when being at a lot of these events. It draws initial attention, that first impression when people walk by and see something that's a little bit different from other brands or just making your logo more apparent, but having a clean, organized, dialed setup is super important for us. It's a work environment, but also attracts consumers that come through and have been super happy with the strike visuals products, being super sturdy, reliable, holds up well, quality materials, and it's been a great partner to work with.”

Steve Spencer (Marketing and Events Manager for GT Bicycles)

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