Natural Products Expo West is one of the largest and most competitive trade shows in the natural products industry. Every year, thousands of brands travel to Anaheim to showcase new products, connect with retailers, and build relationships across the health and wellness market.
With so many companies competing for attention, booth design plays a critical role in how brands are perceived on the show floor. Companies that invest in custom branded displays often see stronger engagement, better conversations, and increased brand visibility throughout the event.
In 2026, Strike Visuals helped multiple brands prepare their Expo West booth setup by designing custom displays tailored to their space, marketing goals, and product presentation strategies.
This article explores how these brands approached Expo West and why working with Strike Visuals helped them create professional, impactful booths.
Why YOUR Expo West EXHIBITOR Booth Design Matters!
Expo West is not just another trade show. It is one of the most important product discovery events in the natural foods and wellness industry. Thousands of brands gather each year in Anaheim to introduce new products, build relationships with retailers and distributors, and connect directly with consumers and industry professionals.
Because of the size and scale of the event, competition on the show floor is extremely high. Attendees are often walking through hundreds of booths in a single day, which means brands only have a few seconds to capture attention and make a meaningful first impression. This is why preparation and booth design play such an important role in event success.
For companies attending Expo West, arriving with a thoughtful booth setup is essential. Brands that invest in custom branded displays often see stronger engagement, increased booth traffic, and better opportunities to showcase their products. A well designed booth not only attracts attention, but also helps create a memorable experience that attendees associate with your brand long after the event is over.
Attendees include:
- Retail buyers
- Distributors
- Investors
- Media outlets
- Industry professionals
- Consumers
Because the show floor is highly competitive, brands often have only a few seconds to capture attention.
A well designed booth helps brands:
- Increase booth traffic
- Strengthen brand recognition
- Encourage product sampling and demonstrations
- Communicate brand messaging quickly
- Build credibility with buyers and partners
Custom branded displays help turn a booth from a simple table into a professional brand environment & representation.
Want a head start for your next event activation booth? Contact us today!
How Strike Visuals Helped Brands Prepare for Expo West 2026
Preparing for an event as large and competitive as Expo West requires careful planning well before the show floor opens. Leading up to Expo West 2026, Strike Visuals worked closely with several brands to design custom booth displays that supported their event goals and helped them create a strong presence at the show.
Our process begins months before the event with conversations focused on understanding each brand’s objectives. Some companies attend Expo West to introduce new products, while others focus on brand awareness, retailer relationships, or product sampling. By identifying these priorities early, we are able to recommend display solutions that align with how each brand plans to engage with attendees.
Once we understand a brand’s goals, our team collaborates with them to explore booth layout ideas, display types, and branding opportunities that will help them stand out on the show floor. This may include selecting back walls that anchor the booth space, illuminated light box displays that attract attention from across the hall, or modular display systems that can be reconfigured for future events.
Each project began with a conversation about:
- Brand identity
- Product presentation needs
- Booth size and layout
- Marketing objectives for the show
- Future event plans
This approach allowed us to create display systems that were not only visually impactful but also functional for product promotion and customer engagement.
Below are several brands Strike Visuals supported during Expo West 2026.
Bar & Bar – Creating aN Outdoor Branded Booth Experience
Bar & Bar wanted a booth setup that felt cohesive and professional while supporting product conversations and sampling opportunities. They had an outdoor location so it is important to target their audience with the appropriate branded products. While providing brand awareness, their outdoor setup also allowed them to have coverage from outdoor elements and weather.
Strike Visuals helped create a complete display environment that included:
- Custom branded event tent
- Branded feather flags for visibility
- Roll up banner for messaging
- Bar height table cover for product display
- Large branded tent back wall
Together, these elements created a strong visual anchor that helped the brand stand out while maintaining an organized and inviting booth space.
San Diablo – Simple, Clean Booth Branding
San Diablo wanted a booth display that was visually strong while maintaining a simple layout.
To achieve this, Strike Visuals created a custom pillowcase back wall display that served as the focal point of the booth.
Large format back walls are extremely effective at Expo West because they:
- Provide strong brand visibility
- Create a clear booth boundary
- Help attendees recognize the brand quickly
This clean and bold approach allowed San Diablo’s branding to stand out clearly on the busy show floor.
Maizly – Modular Light Box Displays for Maximum Visibility
Maizly wanted a modern booth design that could be reused at future events while still creating strong visual impact at Expo West! Since this show is heavy dependent on sampling product, having a booth that helped them serve that purpose was a must.
Strike Visuals designed a modular system that included:
- 10x8 light box displays
- 3x8 light box displays
- Silicone edge graphic counters
Backlit light box displays are particularly effective at trade shows because illuminated graphics naturally draw attention from across the event hall.
The modular design also allows the system to be reconfigured for future events with different booth sizes.
Klar – Bright, Modern Branding with Light Box Displays
Klar focused on creating a visually striking booth environment that highlighted their brand in a bright, modern way. Their brand is represented through a wide variety of colors, so being able to represent that through their booth is key to help bring attention to their products!
Strike Visuals produced a modular display system using:
- 10x8 light box walls
- 3x8 light box walls
These illuminated displays helped create a clean and premium presentation that attracted attention while maintaining a professional booth environment.
Light box displays are increasingly popular at Expo West because they provide high visibility without cluttering the booth layout.
Benefits of Working With Strike Visuals for BRANDED EVENT Booth Displays
Brands choose Strike Visuals because we focus on both visual impact and long term value.
Our display systems are designed to help brands stand out at events while also being reusable for future activations.
When companies work with Strike Visuals, they receive:
• Free artwork design support
• Unlimited colors and logos at no additional cost
• High quality materials built for durability
• Modular display systems for multiple events
• Reliable customer service and support
• Lifetime warranty coverage
These benefits help brands invest in display solutions that continue delivering value long after a single trade show.
Do you have questions about your next event setup? Contact us today!
Custom Displays Built for Future Event Activations
Although Expo West is one of the largest events our clients attend, most brands use their Strike Visuals displays across many different activations throughout the year. Because our displays are modular and durable, brands can maintain consistent presentation across their entire event calendar.
These events may include:
- Additional trade shows
- Retail promotions
- Outdoor festivals
- product launches
- community events
- brand activations
Planning Your Expo West Booth for the Next Event Season
Preparing for Expo West often begins months in advance. Brands that start planning early typically achieve the best results because they can focus on booth design, messaging, and engagement strategy.
Working with an experienced display partner allows companies to create a booth environment that supports their marketing goals while simplifying the event preparation process.
Strike Visuals helps brands create custom branded displays designed specifically for their event strategy and booth layout.
Work With Strike Visuals for Your Next Trade Show
Expo West is an incredible opportunity for brands to grow awareness, build relationships, and introduce new products to the market.
However, success at the show often depends on how well a brand stands out.
Strike Visuals helps companies create custom display solutions that turn their booth into a professional brand experience throughout many events.
If your brand is planning an upcoming trade show or event activation, our team would love to help you design a booth that supports your goals.
Ready to get started with your custom branded booth? Contact us today!