Case Study: Crescent Canna's Custom Booth at WSWA 2025

Client: Crescent Canna
Event: Wine & Spirits Wholesalers of America (WSWA) Live Event 2025
Location: Denver, CO
Booth Provider: Strike Visuals

Challenge

Crescent Canna needed a booth that would do more than just display its beverage line - it had to turn heads, attract distributors, and create a memorable experience for attendees. With a crowded trade show floor filled with competing brands, they required a display that would command attention while remaining functional and easy to manage. Their vision was clear: a dynamic, visually compelling space that encouraged interaction, reinforced their brand identity and provided a seamless setup process for their team.

Solution

Strike Visuals delivered a fully customized, high-impact booth featuring premium light-up display elements that maximized visibility and engagement. The setup included:

• 3x8 PVC Light Box Walls – Designed to amplify brand visibility with bold illumination, ensuring Crescent Canna stood out even from a distance.
• Light Box Counters – Functional sampling stations that encouraged visitor interaction, giving attendees a chance to experience the brand firsthand.
• 8x10 Light Box Back Walls – A powerful branded backdrop that showcased Crescent Canna’s latest beverage innovations while reinforcing brand consistency.

Every element was designed to reflect Crescent Canna’s branding, ensuring a cohesive and engaging booth experience that left a lasting impression. Strike Visuals worked closely with the Crescent Canna team to customize the booth to their specifications, ensuring that it aligned perfectly with their marketing goals and event strategy.

Implementation

Crescent Canna strategically used Strike Visuals' cutting-edge displays to:

• Create an Interactive Sampling Station – The illuminated counters served as key engagement points where visitors could sample beverages, engage in conversations with the team, and experience the brand in a dynamic way.
• Maximize Brand Exposure – The eye-catching lightbox walls and counters commanded attention, acting as beacons that naturally drew in potential distributors, buyers, and event attendees.
• Showcase New Products – The backlit displays were carefully positioned to highlight Crescent Canna’s latest beverage innovations, creating an immersive experience that connected attendees to the brand’s newest offerings.
• Provide a Lounge Area – Beyond the display elements, Strike Visuals incorporated a comfortable and stylish lounge area into the booth design, giving visitors a welcoming space to interact with Crescent Canna representatives, network, and discuss potential business opportunities.

Results

With their custom-branded booth, Crescent Canna made a powerful impact at WSWA 2025. Their setup drove increased brand awareness, enhanced their presence at the event, and helped them secure valuable new distribution opportunities. The light-up elements made them one of the most visually appealing booths at the event and encouraged more attendee interaction, leading to stronger business connections and increased lead generation.

Strike Visuals’ innovative approach to booth design allowed Crescent Canna to elevate their trade show strategy, making their activation more engaging and effective. By seamlessly combining aesthetics with functionality, they created a high-energy experience that left a lasting impression on visitors.

Client Testimonial

William Thompson, Director of Sales at Crescent Canna, shared his excitement about the setup:

“Strike Visuals delivered an incredible booth—great backdrop, well-designed shelving, and branded cans all around. Everything is lit up beautifully, super easy to set up, and packed for effortless transport. The lounge area and dual backlit backdrops made our space both functional and inviting. We couldn’t be happier - thank you, Strike!”

Why Strike Visuals?

Crescent Canna chose Strike Visuals because they offer:

• Custom-Branded Displays – Tailored to match their unique brand identity and event goals, ensuring maximum impact.
• Light-Up Features – Guaranteed their booth stood out in a competitive trade show environment, drawing attendees in from across the venue.
• Easy Assembly & Durability – The booth was designed for quick setup and takedown, while Strike Visuals' high-quality materials ensured longevity and reusability.
• Lifetime Warranty – Provided peace of mind with durable, long-lasting products backed by a reliable guarantee.

Conclusion

Strike Visuals helped Crescent Canna create an immersive, high-energy trade show experience that strengthened their industry presence and attracted key business connections. The booth’s seamless branding, engagement, and functionality blend ensured that Crescent Canna made a lasting impression at WSWA 2025.

This collaboration showcased Strike Visuals’ ability to deliver high-quality, customized trade show solutions under tight deadlines while exceeding client expectations. Once again, Strike Visuals proved why they are the go-to partner for brands looking to dominate their event space with innovative and impactful booth designs.

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