Case Study: Corral Boots’ Event Activation at Skijoring Utah with Strike Visuals

Company Overview

Corral Boots, known for their handcrafted boots made in Mexico, set out to make a big impact at Skijoring Utah in Heber.

Their goal?

Create a standout brand experience that showcased their boots, drew in the crowd, and left a lasting impression. To make it happen, they teamed up with Strike Visuals to design a high-impact, fully branded event setup that checked every box.

Challenge

With a premium product and a strong brand story, Corral Boots needed a booth setup that matched their reputation. At an outdoor, high-energy event like Skijoring Utah, standing out in a competitive space was a must.

The setup had to be bold, durable, easy to manage, and—most importantly—engaging enough to pull in attendees and give them an unforgettable brand experience.

Solution

Strike Visuals delivered a custom activation space that elevated Corral Boots' presence and delivered on every event need. Here's what went into their setup:

1. 10x20 Custom Branded Tent: The central piece of Corral Boots’ booth was the 10x20 custom branded tent. Designed to provide ample shade and protection from the elements, the tent served as a welcoming and visually appealing structure. Custom branding was incorporated into the tent’s exterior, effectively drawing attention to the booth and instantly communicating Corral Boots’ unique style and quality.
2. 2 Custom Branded 6 ft. Stretch Table Covers: Two 6 ft. stretch table covers were used to enhance the booth’s visual appeal and organize their product display. With vibrant, custom branding, these covers helped create a cohesive and professional look while showcasing Corral Boots' commitment to quality.
3. 2 Custom Branded 12 ft. Feather Flags: Positioned strategically on top of the tent, the two 12 ft. feather flags ensured that Corral Boots’ brand was visible from a distance. The flags, with their eye-catching design and bold branding, acted as a beacon for attendees, guiding them toward the booth and attracting attention throughout the event.
4. 2 Custom Branded Roll-Up Banners: To further engage visitors, two custom roll-up banners were placed at the front of the booth. These banners featured detailed brand logos and messaging, highlighting Corral Boots’ craftsmanship and unique story. They added awareness and messaging to the booth, creating a more immersive experience for those who stopped by.
5. 1 Custom Branded Pop-Up Wall: A custom-branded pop-up wall acted as a backdrop for the booth, creating an aesthetically pleasing space where attendees could engage with the brand. The wall featured bold graphics that reinforced the authenticity and beauty of Corral Boots, offering visitors the perfect photo opportunity.

Results

The activation was a massive success, drawing in attendees and sparking conversations about Corral Boots’ handcrafted products. The fully branded setup created an immersive experience that boosted brand awareness and engagement. By the end of the event, Corral Boots had significantly increased booth traffic, built strong customer connections, and left a lasting impression on attendees.

Client Testimonial

Carolina, a marketing team member at Corral Boots, summed up the experience:

"Hi, this is Carolina, and I work with Corral Boots. I'm in charge of marketing, and we're here at Skijoring Utah. We had the pleasure of working with Strike, and it was an amazing experience. We sell handcrafted boots, handcrafted in Mexico—they're so beautiful, so we needed an equally beautiful booth and tent, and Strike nailed it. Ever since we sent our designs and our color palette, they just understood the vision immediately, and I couldn't be happier with the results."

Conclusion

By partnering with Strike Visuals, Corral Boots transformed its event presence and took its brand activation to the next level. The combination of high-quality, custom-branded event materials and a thoughtful setup helped them make a powerful statement at Skijoring Utah. The result? A stronger brand connection, increased exposure, and a booth setup that delivered both style and function. When it comes to event activations, having the right setup makes all the difference—and Strike Visuals is always ready to make it happen.

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